Khur Philosophy
We believe that all the laws of reality were given to us by nature. Everything has a cause and effect. We often say to each other that when you encounter difficulties or feel fear or anxiety, all you need to do is go into nature and consciously observe your surroundings. Look deep into nature, and then we will understand everything better. All the answers we seek can be found there right that time.
In modern World, It is true that our universe has been greatly affected by climate change. More especially, for those who have a strong connection with nature.
The nomadic way of life is still practiced in some rural areas of Central Asia today. We are living in an era of transition, from nature to the city. In a decade or so, we might no longer experience the nomadic way of life. Right now, it is one of the rarest moments in human history when we can still experience the True Nomadic lifestyle.
Solongo and I including our team have a deep understanding of the unique challenges faced by nomadic communities as our ancestors were nomads. In this earth change often begins with a few dedicated individuals or teams who are committed to making a difference and TOGETHER WE CAN CHANGE THE WORLD FOR BETTER PLACE.
IF IT'S NOT US WHO CHANGE IT,
IF NOT NOW WHEN WE START TO ACT".
That's why to taking directly naturally grown raw materials from the herders and this approach aligns with the principles of sustainability by supporting local herders without any middleman. In doing so, we only guarantee the quality of our products by contributing to the economic well-being of herders and the sustainability of the local ecosystem.
It is certainly endless activity during our lifetime. We are very grateful and proud to do this meaningful work that brings happiness and joy to various customers all over the world, including our local community of herders.